Pion organisation is a sports management company created by Pierre-Laurent Dussart. It mainly deals with Rugby and has a large panel of activities in this environment. In 1996, Pion, along with the French Barbarians Rugby Club, the French Federation of Rugby (FFR), and the City of Paris, created the annual International Air France Rugby Sevens Tournament.
Along with Pierre-Laurent Dussart, William Jefferson is the Tournament Director of the Air France Rugby Sevens. William, originally an American, has lived in France for over 15 years. A rugby player through and through, William has played for many of the top clubs around France including Perpignan, Bègles-Bordeaux, and Racing Club. Over the last three years, William and Pierre-Laurent have dedicated themselves to making the Air France Rugby Sevens tournament the top rugby sevens tournament in the World. After only three years, their tournament in Paris has expanded from an attendance of only 8,000 spectators the first year, to 34,000 by the third!
Aside from the success that Pion has had with expanding the popularity of Sevens Rugby in France, Pion acts as a travel agency, a public relations company, and a professional sports marketing company.